Moreover, among the top marketing experts, Karen Post, weighed in with an extremely interesting remark. (For those of you who don’t understand her, Karen Post is a top brand and advertising specialist who has been on every major news network, and the writer of “Brand Reversion: How Brands Gone Bad Returned to Glory and the 7 Match Changers that Made the Difference”). Ms. Post flat out said that AANR’s tagline – “The credible voice of reason for unclothed diversion since 1931″- has got to go. Susan Weaver, the current president of AANR, brushed off that proposition saying that she was proud of it.

Merely because we enjoy something, it doesn’t mean it is the smartest choice. At least AANR conceded that their site needs work, but that they will get it done with the new funds generated from patrons. I find this strange AANR boasts about having a $1.5 Million budget and yet they do not have the funds needed to revamp their website? Plus, from the way the post is written, AANR might have to wait quite a while, so where does that leave its members who might need a better looking and more user-friendly web site?
Another dilemma that got many nudists upset is the fact the acting executive director of AANR, Jim Smock, isn’t a naturist. I see their purpose, but it never really bothered me till I saw the image in the article now. What type of signal does that send? Why the need to fake? It made my heart drop after I saw it because it adds to the sentiment that the article is one huge joke or a game (at least that’s what some of the folks said).
The “nudist movement,” as it is perceived by the general public is somewhat of nudists sex . Naturists are viewed as being an overweight and aging people that only enjoys sitting around and sunbathing bare all day long. There is no lack of interest but there is an image issue. Let’s face it, it is not perceived as cool to be a nudist. The article now didn’t help, and things similar to this make it even more difficult to shift the people’s perception. Occasionally it’s better to say no, even if it’s the Wall Street Journal.
In the US we have bigger organizations like TNS and AANR. But the fact that no one actually understands why, when or what they do, is a significant roadblock as it pertains to getting support. Now, naturism is an alternative type of cause (maybe because it isn’t normally perceived as a “cause”). Anyone on the road would likely say that if someone wants to be naked then they should go home and take their clothes off Should somebody want to participate in social nude tasks then there are a group of beaches, clubs, resorts and dwelling get-togethers. So no need for advocacy there. So, support from non-naturists would be difficult to get unless one boosts another set of principles which can be presently not being addressed by any other organizations. will contribute to AANR or TNS only because they believe in “the cause” or “mission.” TNS has a great publication that’s why most individuals become members. Folks join AANR because they need reductions (and some are basically compelled to become members if they wish to be part of specific naturist resorts or clubs). The fact people ask, “What do I get if I join?” pretty much sums up the point. People that feel passionate about a cause or organization will contribute regardless of what they’ll get in return. Since there’s no accurate nudist advocacy organization out there now, there is nothing for naturists to rally support for or rally behind.
FKK is most likely the poorest of all the naturist groups and yet we’re the most outspoken and active. Curating content that addresses unique problems chooses a lot of time and commitment and while other groups ARE ABLE to do this, none of them really do.